Click Then Convert Pulls Oilstop Out Of Full-Blown Discount War On A Minimalist Budget!
A successful conglomerate of drive-thru oil change service centers spanning four western states. Oilstop prides itself on Founder and CEO Larry Dahl’s roots in providing excellent service at a great value, maintaining his philosophy of “we will serve people with excellence, humbly, with a servant’s heart” as the company's guiding light. Oilstop is currently in full expansion mode, boasting 25 locations and rapidly growing through its corporate and franchise business model.
Make it Rain Without The Discounts!
Before we took over their ad account, Oilstop relied solely on discount coupons as their online advertising strategy. Resulting in low engagement, zero brand equity, and dismal conversions. Oilstop hired us to get them off their “Discount Coupon” ad strategy and kick their PPC efforts into third gear.
New Angles, Hooks, and Fresh Campaigns
Employing a funnel-like campaign structure coupled with a new custom-built brand-response campaign (a mix of direct response with branding elements), we increased conversions, engagement, and brand equity without using discount coupons so notorious in their industry.